Address: 3-17-11 Minami Aoyama, Minato-ku, Tokyo (Omotesando metro station)
A gorgeous concept store, Loveless is a must for the latest trends and things beyond trends. As you head down the steps to the store it seems like entering a disco dungeon from the 80’s with dark walls and mirrored balls. A large and varied selection of menswear from labels such as Viktor & Rolf, Raf Simons, Thom Browne, Education from Young Machines and edgy Japanese labels Green Man, Mosslight and Mastermind. The selection for women is smaller with the brand 20,000,000 Fragments. Books, comics and accessories round out the selection. John Galliano and Karl Lagerfeld are said to stop by when they are in Tokyo
PS(1). Colour by Numbers located in the Daikanyama area is owned by the same partners as Loveless, it is also very funky and edgy but somehow misses the inventiveness of Loveless.
PS(2). See below the location map in English. Tokyo maps provided by Google and showed at the “Location Map” section are in Japanese.