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DIESEL KIDS

Location: 416 W. Broadway, SoHo, New York , NY 10012
United States
Categories: Teen Fashion, Children's
Price Range: Moderate to Expensive
Hours: Mon - Sat: 11 AM - 7 PM; Sun: 12 AM - 6 PM
Web site: www.diesel.com
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One of the Diesel lines (see Diesel) that has been successful enough to command its own store.  Diesel Kids doesn’t condescend to kids and pre-teens – the store is modern tech with concrete and steel, the clothes are colorful, tough and street wise.  With Diesel sponsorship for extreme sports, the U-Music contest and the like, the Diesel Kids store attracts a crowd that looks a lot like the one at the iPod store.

 

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